10 Effective Strategies to Retain and Loyalty Customers

Your clients could go to get their lashes done anywhere, but they choose to come to you! It is extremely important to show how much you appreciate them. An easy way to do this is to establish personal relationships with each person. Memorize their stories and ask questions, show interest and show that you care. You don't have to become their best friend (although that happens sometimes), but it's essential to show that your customers aren't just walking wallets to you. Give them small gifts during the holidays. Offer free services on their birthdays. Organize events. Even a simple thank you card can play a very important role.

Always try to book the client for the next treatment directly on site. Offer a convenient date and try to agree immediately. If the person isn't ready to rebook instantly, don't forget them. Send a message or email asking how your lashes are doing and remember to schedule your next treatment before your calendar fills up. (avoid being too insistent).

It can be either in the form of simple coupons or a more complex accumulation system. Award points for repeat bookings, new customer referrals, or every penny you spend. Whatever you choose, the main goal of the program is to make customers feel special, to make them understand that they are using your services under favorable conditions and that they receive rewards in return. Reward customers who comply with the conditions of the program with free services or discounts on them. Always be sure to carefully monitor the progress of your program. You can't start a program and forget it exists or prevent customers from using the promotional services you offered.

Sometimes, you see a client consistently for months, and then they seem to disappear into thin air. It's always helpful to call people you haven't seen in a while. Perhaps they have changed residence, or perhaps they need an incentive to go back. We've all had clients who wanted to take a 'break' from extensions. Don't forget about them! Let them know how much you miss them and offer a discount on their next appointment.

Show your clients that you care about the future of their extensions by providing tips and tricks. Print out an information sheet on how to care for eyelash extensions, what to do and what not to do. Nobody likes the 'done and forgotten' approach. Ask clients how well their lashes are holding up. If there are problems, work together to resolve them. Plus, it's a great way to sell the extension care products you have available.

Record what curvature, length and diameter you used for a specific customer, what they liked and what they didn't. It's an excellent way to show that you care about each individual's specific needs. Keep a diary with the names of all clients and notes about them, which you can consult before each new appointment. Record everything from the materials you use to the questions you want to ask at the next session. For example, if the client told you about the last time he had an interview for his dream job, ask how it went. The impact will be notable!.

This should seem obvious and elementary, but unfortunately in reality things are not always like this. When customers arrive one after another, the day can become very long, and it is easy to forget this fundamental rule. Always communicate in a professional manner, avoiding complaints and gossip. Keep your workplace clean and hygienic. Demonstrate how important it is to consistently use gloves, clean tools and masks when necessary.

Organize everything so that it's easy for your clients to book a session or change it. It doesn't matter whether you manage bookings online or via a calendar, it should always be easy for your customers to reach you. Remember that there is no such thing as too much busyness. If you never have availability, clients will get tired of never being able to book a treatment and will find another more accessible professional. Try to avoid canceling or moving sessions at the last moment. Unexpected things happen in life, so sometimes it may be unavoidable, but it shouldn't become a habit. Keep in mind that sometimes there are situations that lead clients to delay or cancel sessions at the last moment. Always try to show understanding.

Your work must always be flawless. Don't take shortcuts, skipping stages just to finish faster. If you need more time per session to do your best, give yourself that time. Trust me, you won't regret it, and your customers will appreciate it, definitely coming back to you. Keep learning, developing and perfecting your skills! Learn new techniques and acquire new skills. Attend various courses and masterclasses to stay ahead of the curve: believe me, it's easy to fall behind in a constantly evolving industry, and no one wants that. Do everything in your ability to become the best, and your customers will be your loyal ones for life.

Here's an additional tip: turn your studio into a welcoming place. Add a coffee and/or tea maker, pop in some high-quality chocolates, and light some candles or diffusers. You know how much we women love these little attentions!